Limited time only!! Fireplace Mantels clearance sale. All fireplaces for $200!! Hurry, offer valid while supplies last.

Clients evaluate who they want to hire and continue to work with based on what I call the BLT factor: believability, likability, and trustworthiness. They ask themselves, “Does Pamela know what she’s doing and is she enjoyable to work with?” If you’re disliked, it may not matter how competent you are, people simply won’t want to work with you.

Likability is the culmination of three traits: empathy, reliability and integrity. Here’s why each characteristic is important and what you can do to cultivate it.